<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> Defining your brand is the first step in establishing trust - telling the story of your brand, what it stands for, and how it has developed is an essential aspect of defining your brand and its values.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" width="40px" /> It is recommended to complete the framework - Instagram Pitch provided by Instagrumpy before continuing with Brand colors.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> Brand personality creates an emotional response in consumers, allowing them to connect with your business and its offerings on a deeper level.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2c8fe178-3f59-42df-87d3-6ef8966f6996/streamline-icon-login-keys500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2c8fe178-3f59-42df-87d3-6ef8966f6996/streamline-icon-login-keys500x500.png" width="40px" /> Develop 3 or more personality types and explain as provided in the example below.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> If your business were a real person, what would they sound like? And how would they want to be regarded?
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