<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> Keep all your logos here and describe its usage (when and where) as necessary.

</aside>

Logos

Colors

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> The single most important thing in terms of developing a distinct Instagram aesthetic for your business is the color you choose.

</aside>

Brand Colors

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" width="40px" /> Typically you will have one primary color and up-to 4 secondary colors.

</aside>

Typography

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2f3283fa-7806-44c9-80fa-45fb7de697d1/streamline-icon-information-circle500x500.png" width="40px" /> The fonts you use on Instagram tell an immediate narrative, so it's worth spending time determining the ideal type for your content.

</aside>

Fonts

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/659025b5-b555-49e6-83d5-56b12c2346b9/streamline-icon-marine-mammal-dolphin-jump500x500.png" width="40px" /> Typically you will have one primary font and up-to 2 secondary fonts.

</aside>

Post Formatting

Formatting